carwama.
The independent dealer platform

Run the forecourt.
Not the paperwork.

One platform for the independent dealer. Trade-to-trade marketplace, CRM, AI damage appraisal, prep checklists, staff, invoicing and accounts. Cheaper than the stack you are running today.

No setup fee. No contract. Import your stock in an afternoon.
Trader on the forecourt with a clipboard next to new stock
9-in-1
Marketplace, CRM, AI appraisal, prep checklists, sourcing, staff, invoicing, accounts, social
4 min
To appraise and cost a car from your phone
£340
Average extra margin per vehicle in the first quarter
£0
Setup fee, migration fee and contract

Too many tools.
Too much guesswork.

A listing site in one tab, a margin spreadsheet in another, leads buried in WhatsApp, receipts in the glovebox and an accountant who finds out in April. Carwama replaces the lot with one login.

Listing portal subscriptions
→
Marketplace + retail listings
Margin spreadsheet
→
Live margin per vehicle
WhatsApp threads and notepads
→
CRM with lead source tracking
Clipboard appraisals
→
AI damage and prep checklists
Shoebox of receipts
→
Invoicing and accounts, VAT-ready

Nine jobs. One platform.

Every module is included on every plan. Use what you need, ignore the rest.

01
Trade marketplace
Buy and sell to the trade directly. Price guidance, condition report attached, no auction fees.
02
CRM and leads
Every enquiry, test drive and callback in one pipeline, with the source that produced it.
03
AI damage appraisal
Photos in, itemised damage out. Panels, wheels, glass and interior, graded consistently.
04
AI prep checklist
A reconditioning checklist generated straight from the appraisal findings, so nothing gets missed before you commit to the car.
05
Vehicle sourcing
Watchlists across auctions and the marketplace, ranked by the margin they would actually leave.
06
Staff and rotas
Shifts, holiday and commission for valeters, drivers and sales, on one screen.
07
Invoicing and accounts
Sales invoices, purchase records and VAT margin scheme handled as you go.
08
Social media manager
AI writes and schedules the listing posts. Photos, spec and price pulled from stock.
09
Margin dashboard
Days in stock, cost of standing still and profit per vehicle, live across the forecourt.
AI damage appraisal

Walk round it once.
Get a prep checklist.

Photograph the car on your phone. Carwama flags every panel, scuff, kerbed wheel and stone chip, then drafts a reconditioning checklist from what it finds. Four minutes, not forty.

Front bumper scuff, 180mm
£190
Nearside front alloy kerbed
£95
Driver door dent, paintless
£140
Full valet and machine polish
£420
Total prep £845
Illustrative — Carwama drafts the checklist, you price the work.
Inspecting a car door panel for damage
Close-up of an alloy wheel
Modern car interior
Margin calculator

Know the profit before you bid.

Every fee, every hour of prep, VAT margin scheme included. Drag it and see.

Purchase price£8,500
Prep and repair£845
Sale price£11,250
All-in cost
£9,683
Net profit
£1,306
Margin
11.6%
Includes £180 listing and delivery allowance, 1.4% payment fee and VAT on the margin. Editable per vehicle in the app.

Cars for sale now

Live stock from independent UK dealers on Carwama.

See all cars →
Browse the marketplace

Plugged into the trade you already use.

Stock, checks and books stay in sync. No double entry, no exports.

Auto Trader
Stock and retail listings
DVLA
V5, MOT and tax status
HPI
Provenance and finance checks
Experian
Valuations and history
Xero
Ledger and VAT returns
Stripe
Deposits and card payments
Kayana Pay
In-person card terminals
WhatsApp Business
Lead replies in the CRM

One price. Every module.

Priced on how many cars you turn, not how many features you unlock.

Growth
£129 /month
For the independent dealer building steady stock.
Start free trial
Forecourt Most popular
£299 /month
Full forecourt operation, ready to scale up.
Get started
Group
From £599 /month
Multi-site dealer groups, custom pricing above two sites.
Talk to sales
Prefer pay-as-you-go? Per-car listing pricing on a tiered ladder — the more you list, the cheaper it gets.

Ready when you are.

Twenty minutes on a call, your stock loaded, your first appraisal done before you hang up.

Get started or call +44 20 3907 6369